Apple’s Latest Anti-Tracking Feature In Safari Takes Toll On Digital Advertising
The anti-tracking feature embedded in the newest version of Apple’s Safari browser is causing pain among marketers, making it harder to calculate the return-on-investment for digital ads, industry experts say. The version, released 10 weeks ago, completely prevents tracking cookies from working in the open web. The feature—blandly dubbed “Intelligent Tracking Prevention,” or “ITP 2″— […]
‘Likes’ Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found. Social media spending has increased by 200 percent in the past eight […]
The Power of Advertising
We don’t even have to think for ourselves. All we have to do is sit on our comfy couch and be told how to live our lives. From how to look, what to wear, what to eat, what our homes should look like, how to meet people, what to drive, practically every facet of our […]